@whitemilano, the international trade show for contemporary women’s clothing and accessories, is being held as part of Milan Fashion Week. Ten brands from Armenia are represented this year.
Participants include Boyakhchyan, offering footwear & clothing inspired by the craft traditions of Mush; Charles Sahakyan, with silk collections at the intersection of fashion & art; Dafni, featuring women’s clothing made in Armenia; Gaya, presenting casual & bridal wear; Lunaria Limited, blending national traditions with contemporary aesthetics; Mamòssa, known for minimalist silhouettes & architectural tailoring; Nelly Serobyan, combining classic style with postmodern elements; Shamshik, featuring urban designs with Armenian ornaments; Tashchyan, offering premium leather bags and accessories; & Twinz, known for its distinctive wooden sunglasses made in Gyumri.