After Volvo Cars last year brought back CEO Hakan Samuelsson – a trusted confidant of Geely-owner Li Shufu who ran Volvo Cars for over a decade – the company has strengthened its collaboration with brands, suppliers and technology that are ultimately controlled by privately held Geely Holding (GEELY.UL), News.Az reports, citing foreign media.
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Among them, Lynk & Co, founded in 2016 in Sweden, is a premium brand that sells and rents vehicles in several European markets and has expanded beyond its original 01 plug-in hybrid SUV.
“Volvo Cars intends to use Volvo Cars retailers for the sale of Lynk & Co cars and use its sales and servicing system in relevant markets,” Volvo Cars said.
The new partnership will allow both brands to reach a wider audience, as they target different customers and segments without additional product investments, it said further.
“By leveraging Volvo Cars’ central commercial operations and mature dealer network, Lynk & Co Europe will achieve faster scalability capable of supporting higher volumes,” Lynk & Co said in a separate statement.
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