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The anti-Israel boycott movement in Asia, which previously targeted major food and beverage companies like Starbucks and McDonald’s, has now set its sights on Western beauty products. This shift reflects a growing trend in consumer behavior across the region, as individuals opt for local and Chinese alternatives over brands associated with Israel.
The boycotts, which have been gaining momentum in Southeast Asia, are a response to the ongoing conflict in Gaza and have begun to impact the profits of multinational corporations. Notably, French cosmetics giant L’Oréal and The Body Shop have seen a decline in sales as consumers in Indonesia, among other countries, are choosing to support businesses that align with their stance on the geopolitical situation.
This movement is not just a fleeting trend but a reflection of the broader sentiment among the population in Muslim-majority nations. Countries like Malaysia, Turkey, Saudi Arabia, and Indonesia have been at the forefront of these boycotts, expressing solidarity and support for Palestinians affected by the conflict.
The economic implications of such boycotts are significant, with companies like Unilever reporting a notable decline in sales in the region. The consumer shift is also fostering the growth of local industries, as entrepreneurs seize the opportunity to promote their brands and products, which are perceived as more ethical and supportive of the cause.
As boycotts continue to evolve, they serve as a powerful reminder of the influence consumers wield and the potential impact of collective action on global businesses.
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NPR News: 04-17-2024 1AM EDT
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